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Tag Archives: first impressions

Focus on the first 10 minutes

Your customer’s view of your brand is often based on first impressions. You can make or break it in those first 10 minutes. If those moments don’t go well, the customer is probably too angry to be pleased by anything else you do. Examples: Retail: Did someone say hello? Was parking easy? Was the shopping […]

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Give away a product experience to get people talking

FTD's Jessica Harley was one of the first people to try American Airline's in-air WiFi service. She makes a great observation in this interview: She told every person she emailed that she was on a plane, and they all asked for more information when they replied. They were all excited. If you've got a word […]

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