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Tag Archives: Fiskars

Classic word of mouth tools that still work

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. It’s easy to get overwhelmed with all of the complicated, techy, or social media campaigns you can do to get people talking about you. But word of mouth has been around forever for a […]

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Word of mouth makes people cry

I truly, deeply believe that if you become a worthy company, you will earn the deep love and respect of your customers and fans. This is what you should aspire to be. It’s the greatest thing you can accomplish as a businessperson. You don’t need to be some super-sexy new startup. Zappos does it with […]

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How to get people talking offline

Most marketers seem to be talking about online tools, but most of the actual talking – of customers talking to other customers – is happening offline. You need a plan to help people share in the real world, and word of mouth expert Geno Church will teach you how to do it. Geno is part […]

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12 great brands teach you how to get word of mouth

Come to Word of Mouth Supergenius to hear fantastic real-world word of mouth success stories from great companies. I promise that these are some of the best case studies you’ll ever see. It’s July 20 in New York (full info here). Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer […]

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How to create a fan community — live with Spike Jones from Word of Mouth Supergenius

As a preview for our upcoming Word of Mouth Supergenius event in New York on July 20th, we’re featuring a bunch of the videos from our last “How to be Great at Word of Mouth Marketing” event in Chicago. It’s going to be an amazing day filled with 12 how-to classes, 12 real-world case studies, […]

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