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Newsletter #958: The “Something Extra” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Some little extras you expect, like continental breakfasts at your hotel and fortune cookies at a Chinese restaurant. But it’s the […]

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Make it a two-fer

A buy-one/get-one offer is a great word of mouth strategy. (See the photo for an example from The Week magazine.) Most people won't want to waste the free offer. It feels wrong.  So they talk to all their friends and say "I love this magazine, I'm subscribing. Do you want one too?"  They may talk […]

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Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

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