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Tag Archives: freebies

Newsletter #994: The “Give It To the People” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Stop clinging so tightly to your stuff. Some of the best word of mouth marketing happens when you let people have […]

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A good deed gets rewarded

Lee Price and the folks at Tattoo Manufacturing get a ton of requests for freebies from nonprofit groups that want free temporary tattoos for their fundraisers. Lee can’t give them all free products — but a generous discount is rewarded with fantastic word of mouth. Look at how one 50%-off discount resulted in happy customers […]

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Best word of mouth campaign of the year: The Salad Sharing Shirt

Noodles & Company nailed it with this amazing idea: The first 50 visitors to each store get a free salad. They also get a T-shirt that lets 10 of their friends get a free salad. The shirt gets passed along from friend to friend. Each friend probably isn’t eating alone, so they bring a group […]

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Win a copy of Michael Stelzner’s new book, “Launch”

Michael Stelzner and the good folks over at Social Media Examiner have given us a couple copies of his new book, Launch: How to Quickly Propel Your Business Beyond the Competition to give away. This is our kind of book – it’s all about the practical, immediate steps you can take to create opportunities for […]

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Your short-term offers need long-term benefits

The problem with freebies and coupons is that you get deal-seekers and freeloaders who won’t be back after the deal is done. But free offers do work to bring new customers in the door. To make it work, make sure your short-term offer does something that will lead to a long-term relationship. A great example […]

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Why you should give away a lot of free stuff

Because you never know when someone is going to show it to a friend. Give away samples, handouts, shirts, stickers, toys–everything.  Most will never be seen again, but every so often you get a big score. I sent 300 copies of my word of mouth marketing book to the BazaarVoice Customer Summit. One of them […]

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How do you earn word of mouth in tough times?

Give away the stuff that isn't selling. Use your surplus to make friends — when they most need it.  Ideas I overheard: Gyms should let people who lost their job have a free off-peak-hours membership Salons should give free haircuts/facials to anyone on their way to a job interview Conferences should give scholarships to struggling […]

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