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Tag Archives: frustration free packaging
Frustration-free packaging
February 14, 2009
I applaud Amazon for their Frustration Free Packaging initiative. They are convincing manufacturers to replace annoying and wasteful packaging with simple cardboard boxes. It's good: It's environmentally responsible. It increases profit (cardboard packing is cheaper). It makes customers happy. It gives Amazon a competitive advantage (until others start offering it). All big retailers should use […]
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