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Tag Archives: frustration free packaging

Newsletter #732: The “Focus On the Little Things” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} It's too hard to talk about all your features and benefits. Instead, give everyone something simple to talk […]

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Frustration-free packaging

I applaud Amazon for their Frustration Free Packaging initiative.  They are convincing manufacturers to replace annoying and wasteful packaging with simple cardboard boxes. It's good: It's environmentally responsible. It increases profit (cardboard packing is cheaper). It makes customers happy. It gives Amazon a competitive advantage (until others start offering it). All big retailers should use […]

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