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Newsletter #1057: The “Lessons from Thomas Foolery” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Thomas Foolery is a bar and restaurant that’s basically one big, fun drinking game. Aside from serving “food for little kids” […]

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Newsletter #1043: The “(Not Really) NSFW” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Readers have told me before that they’d love to share my posts and newsletters if the word “damn” wasn’t in my […]

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Newsletter #1037: The “Making Ideas Your Own” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We’re all about trying new things and getting outside of your comfort zone to see what works for you. But you […]

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Don’t let the conversations end when the campaign’s over

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. While one-off campaigns can be great for starting conversations, they can lose momentum quickly. Cards Against Humanity had such a promotion over the holidays. They told their fans they could pay whatever […]

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How to get everyone to see your fans’ love

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Got big fans? Make a big deal out of it. Amplifying your customer love helps them feel great, helps your employees feel great, and shows everyone else why you’re great. Here are […]

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This is the right way to do it.

INCORRECT:   CORRECT:

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Newsletter: #972: The “Lessons from Cards Against Humanity” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Cards Against Humanity is a mad-lib-style card game that’s “just as despicable and awkward as you and your friends.” Disclosure: This […]

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Newsletter #924: The “Lessons from Help Remedies” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Help Remedies spends almost nothing on traditional advertising. Instead, they rely on word of mouth from their no-nonsense message, their weird […]

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Newsletter #914: The “Don’t Take Yourself Too Seriously” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Whether you’re a big brand or a small business, taking yourself too seriously makes you look stodgy. A lot of companies […]

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