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Tag Archives: furniture

Newsletter #960: The “Permission is Powerful” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Some businesses have well-meaning-but-actually-dumb rules. If you’ve ever seen a “no pictures” sign on the wall or an “extra charge for […]

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Newsletter #915: The “Get Them to Try Something New” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Casual fans, customers stuck in a rut, and indecisive buyers all present opportunities to make raving fans. But sometimes it takes […]

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SLOBPROOF — the one and only

There are a zillion furniture makers offering stain-proof features. They all look and sound the same. But you’ll tell your friends about furniture that is Slobproof! Being good isn’t good enough anymore. Anyone can do that. If you want your brand to stand out, you need to commit to a brand that is memorable, remarkable, and […]

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What would happen if we left a bunch of chairs all over New York, free for the taking?

Furniture maker Blu Dot got widespread press coverage for a fantastic stunt that asked that question. They installed hidden GPS devices in 24 chairs. They put the chairs all over New York City. The GPS devices were activated when the chairs were moved. Here’s what happened: More from the Wall Street Journal: All told, Blu […]

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SLOBPROOF — the one and only

There are a zillion furniture makers offering stain-proof features. They all look and sound the same. But you’ll tell your friends about furniture that is Slobproof! Being good isn’t good enough anymore. Anyone can do that. If you want your brand to stand out, you need to commit to a brand that is memorable, remarkable, […]

(1) Comments - Read & Join the Conversation
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