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Tag Archives: GE

Newsletter #986: The “Experts” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As entrepreneurs, marketers, and creative people, it’s natural for us to feel like we’re the experts on talking to our customers […]

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Newsletter: #979: The “Ask Your Fans” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The term “user-generated content” sounds ironically robotic. Why? Because when your fans contribute something to your brand, it makes them feel […]

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Newsletter: #947: The “Tell a Great Story” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Telling your company’s story can be tricky. Even if you have great stuff, a cool history, and a fantastic idea, you […]

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Saving the world isn’t as hard as you think

Cargo ships are giant fuel-guzzling polluters. Sailboats were invented 6,000 years ago. What if we stick a sail on cargo ship? Reduce fuel use, cost, and pollution 35%. SkySails invented it. (More on how GE cargo ships are using it.) Satellite communications need giant dish antennas. Disaster zones don’t have them, and they are too […]

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It’s great to have a great personality

I hear from BtoB marketers all the time that they don’t want to do wacky viral stunts. That’s a good thing. (Most of those are cheesy failures that aren’t brand-worthy.) But they tend to over-react and think they can’t have a personality, so they get lost in the wasteland of boring BtoB marketing that is […]

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BlogWell aha! #3: Social media strategy from Megan Parker and Sean Gannon of GE

Come to BlogWell: How Big Brands Use Social Media on June 23 in San Francisco where you'll hear Dell, Cisco, Wells Fargo, Intuit, SAP, General Mills, Kaiser Permanente, and Pepsi share case studies on how to create a fantastic social media program. You'll learn how to get started, get past roadblocks, and make your social […]

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