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Tag Archives: General Electric

It’s great to have a great personality

I hear from BtoB marketers all the time that they don’t want to do wacky viral stunts. That’s a good thing. (Most of those are cheesy failures that aren’t brand-worthy.) But they tend to over-react and think they can’t have a personality, so they get lost in the wasteland of boring BtoB marketing that is […]

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BlogWell: How big brands use social media

1. It’s all about big business BlogWell is the only conference devoted to learning how big businesses successfully participate in social media. You’ll learn directly from the executives at the largest corporations in the world who are engaging in this right now. Learn More 2. 8 amazing case studies Hear case studies from the biggest […]

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