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Tag Archives: Gmail

Newsletter #1006: The “Problem Solved” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every once in a while, a product comes along that solves an issue everyone understands in a way that no one’s […]

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Nobody wants to talk about something if everyone is talking about it

One of the great ironies of word of mouth is that we don’t want to talk about popular things. We want to be special. We want to be first. We want to be smarter. How did Gmail get so big? Because you were only allowed to invite 5 friends. Customers suddenly felt important. They had […]

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