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Tag Archives: Goodwill

Newsletter #1037: The “Making Ideas Your Own” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We’re all about trying new things and getting outside of your comfort zone to see what works for you. But you […]

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Heroic marketing!

How can you become a true hero? For less than you spend on a normal, boring ad? Answer that question and you’ll become a master of word of mouth marketing. Amazing example: USAA paid to fly the entire Air Force team to the Navy game during the government shutdown. Whoa! The full story from USA […]

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An amazing word of mouth campaign for Goodwill

The last few months at SocialMedia.org and WordofMouth.org have been amazing, but I need a break. While I’m on vacation this week, I’m sharing a few classic posts with you. This one is from February of 2011: An empty box shows up via UPS. Inside is a map from my house to the nearest Goodwill […]

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An amazing word of mouth campaign for Goodwill

An empty box shows up via UPS. Inside is a map from my house to the nearest Goodwill donation center. This simple, elegant, inexpensive campaign was so remarkable that I told everyone I saw, for weeks. I showed the box to everyone who came to my office. Which is the whole point of word of […]

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