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3-Minute WOM Lesson: 3 ways to measure your word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. A fundamental component to any great word of mouth program is the ability to track it. And while there are some great vendors out there who offer sophisticated measurement systems, here are […]

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AccuQuote’s video case study: “Social Media for the Analytic Marketer”

Come to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program. You’ll learn how to get […]

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