Grasshopper.com is a telephone service for entrepreneurs. They recently changed their name from GotVmail.com — and it's become a classic case study in well-done rebranding and high-quality blogger outreach. What they did: 1. Chocolate grasshoppers: They mailed a buzzworthy gift to bloggers — a bag of ready-to-eat chocolate covered insects. 99% of the time, us […]
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