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Tag Archives: Groupon

Newsletter #1043: The “(Not Really) NSFW” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Readers have told me before that they’d love to share my posts and newsletters if the word “damn” wasn’t in my […]

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We’d all be better off if CEOs were this honest all the time

The farewell message from Groupon CEO Andrew Mason: People of Groupon, After four and a half intense and wonderful years as CEO of Groupon, I’ve decided that I’d like to spend more time with my family. Just kidding – I was fired today. If you’re wondering why … you haven’t been paying attention. From controversial […]

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How to screw up a Groupon

Research shows that companies that do a Groupon often get worse reviews after the offer. My theory is that most small businesses aren’t prepared to provide a word-of-mouth-worthy experience for a flood of new customers (and they often blame Groupon unfairly). If you’re going to do a daily deal coupon, remember that the purpose is […]

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Turning lemons into lemonade

I bought a product from Groupon and it was defective. They did a great job handling the return … and they gave me an additional $10 credit. That’s a fantastic strategy. Usually when you return something, the customer-merchant experience ends on a disappointing note. The credit feels good — and it brings the customer back so […]

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Can you turn a hassle into a benefit?

You could write some complex code to figure out the correct postage for product returns to provide exact reimbursement for customers. Or, you could do what Groupon does. I returned a small item, and they gave me a $10 credit to cover postage — and a little extra. Less work, fewer hassles, and I’ll be […]

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Newsletter #852: The "Make Them Smile" Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] It’s more fun to talk about and support a company that makes you smile. No matter what industry you’re in or […]

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Newsletter #841: The “Teach Them” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you create educational opportunities, you can reach new audiences, find new talent, and help great causes. How a few […]

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Newsletter #741: The “Involve the Community” Issue

When people can share experiences around your products and services in a social way, you'll significantly increase your word of mouth. Here's a few ideas on how to do that:    1> For the meal   2> For the sale   3> For the community   4> Check it out: Eternal Moonwalk 1> For the meal  Make your […]

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