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Tag Archives: groups

Newsletter #1057: The “Lessons from Thomas Foolery” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Thomas Foolery is a bar and restaurant that’s basically one big, fun drinking game. Aside from serving “food for little kids” […]

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Newsletter #917: The “Do It Just for Them” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Something amazing happens when you make specific groups of people feel welcome, special, and understood: They talk about you. Even if […]

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An empty room is excellent marketing

Groups are great word of mouth spreaders. They’re organized groups like teams, associations, scouts, or businesses. They’re also casual groups like friends with a regular lunch date, mom groups, a meetup, or a knitting club. By their nature, they are people who like to connect with other people. If you’ve got an extra conference room […]

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How to engage your Facebook fans

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Facebook is one of the best environments to establish and grow a fan base of highly connected, active talkers. The numbers of Facebook’s potential reach are astounding: If you’ve got 1,000 […]

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