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Tag Archives: GSD&M

How Don’t Mess With Texas became one of the most talked about ad campaigns of all time

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. GSD&M co-founder Tim McClure is part of our amazing lineup, and he’ll be […]

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“Turn Customers into Fans and Employees into Evangelists”

I love that sentence. I read it in the fantastic book It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose by GSD&M’s Roy Spence. You know that I like to talk about advertising as the loser cousin of word of mouth. But Roy is the rare […]

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