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Tag Archives: Guy Kawasaki

How to become an author, publisher, and entrepreneur

My friend Guy Kawasaki has this great new book called APE: Author, Publisher, Entrepreneur – How to Publish Your Book. This is close to my heart because we self-published our Word of Mouth Marketing comic book and audiobook. But what’s more remarkable is all of the ways he’s helping me share his stuff via word of mouth. […]

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A short course in trustworthiness from Guy Kawasaki

Great advice from Guy Kawasaki’s excellently useful new book, What the Plus!, about how to be great on Google+ (get it here). The book is about Google+, but the advice applies to any online community. You need to project trustworthiness. Here are the best ways for doing so: Show up. You get points on Google+, […]

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Master Google+ and word of mouth marketing with Guy Kawasaki and me — live, April 16

Learn all about Google+ and word of mouth marketing in this one great call with Guy Kawasaki and me, hosted by SmartBrief. What you’ll learn: Guy Kawasaki on Google+: What it is, how to use it, why you should be using it, and why Google+ is to Facebook and Twitter what Mac is to Windows. Andy […]

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Guy Kawasaki + Andy Sernovitz — Live teleconference — Everyone gets 2 free books

Join me and Guy Kawasaki for a live webinar on April 16: Live Teleconference: Master Google+ and Word of Mouth Marketing Everyone gets a copy of my book "Word of Mouth Marketing" and Guy’s "What The Plus+" — his new guide to mastering Google+. In this ultra-fast and straightforward call, you’re going to learn how […]

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How to join conversations about your brand

When people are talking about you, it’s OK to participate. In fact, it’s expected. A great response program can turn around any bad conversations and amplify the good ones. But how do you develop a great response program? How do you know which conversations to respond to and which to ignore? How do you help […]

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How to get extremely good at Google+

Guy Kawasaki has written a masterful little book about how to use Google+. It’s full of specific, practical steps that you can use to create a great profile, get a lot of followers, and share your story. Guy knows what he’s talking about. 1,486,557 have added him to their Google+ Circles. (Bonus: The advice is […]

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Newsletter #824: The “9 Ways to Promote a Book” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Millions of books come out a year, and every week it seems there’s a new must-read business book out. How […]

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Give me a reason to “like” your Facebook page

Just because your friends like you doesn’t mean they are going to like your Facebook page. Bombing them with requests makes it worse. People support you when you give them value and meaning for their time. Copy this smart move by Guy Kawasaki on the page for his new book “Enchantment” — Like the page […]

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The danger of bad solutions

I used to be a fan of Guy Kawasaki’s “Don’t Worry, Be Crappy” just-get-it-done-and-make-it-better-later mantra. I still am for most entrepreneurial situations. But lately I’ve been nailed a few times by a band-aid solution. #1: We own a giant mobile battery for camping that can also jump start a car. One day the car wouldn’t […]

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