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Tag Archives: handling negative word of mouth

Just say it. Don’t lawyer it.

Great advice from Fortune’s Becky Quick: In response to a lawsuit claiming that they were watering down the beer, Anheuser-Busch released this statement: “These claims against Anheuser-Busch are completely false, and these lawsuits are groundless. Our beers are in full compliance with all alcohol labeling laws.” A better response might have been: “We never have […]

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