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Tag Archives: handouts

I want to tell you about this RIGHT NOW. But how will you remember?

My #1 new nerd possession: My wife gave me a Scottevest — a jacket with a bazillion pockets for all your gear. It’s the kind of thing that I talk about with people I see at TED, SXSW, or the Word of Mouth Crash Course. But how do I tell them, in a way that […]

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Always give them something to share

One of the most important word of mouth marketing tools is the idea of giving people something to share.  Never let someone leave without something to give a friend. Offline, we're talking about handouts, samples, flyers, menus. Online, we're talking about downloads, emails, white papers. Your goal: Every person who talks to you tells the […]

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