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Tag Archives: healthcare

Laura Kolodjeski on how Sanofi US created a patient-centered blog in a highly regulated industry

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This post features a case study by Director of Patient Insights, Laura Kolodjeski at our Member Meeting in Boston where she shared insights from Sanofi US’ content hub created […]

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Newsletter #1019: The “Solve a Problem” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Solving a problem can be much easier than marketing something new. When you start with a problem, you start with a […]

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Newsletter #811: The “Ideas from Tasty Food” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] From cupcakes to carrots, there’s a lot you can learn from food (and from those who market it). A few […]

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