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Tag Archives: Heinz

Newsletter #964: The “You Can Always Make It Better” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Remarkable companies know that even the smallest stuff has an opportunity for improvement — an opportunity to turn something ordinary, standard, […]

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Newsletter #867: The “Make It Theirs” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your products, your marketing, and your brand get much more interesting when you let your customers take ownership in them. A […]

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Heinz: How Facebook generates sales and fans

Heinz launched a new fancy ketchup — exclusively to their Facebook fans. (More from the NY Times.) And they have 850,000 Facebook fans. So many companies still don’t seem to get the benefit of social media fan base, but… There’s no other way you could get: 850,000 focus group participants 850,000 influencers who will talk […]

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