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Tag Archives: holiday marketing

Applebee’s does it right on Veterans Day

Applebee’s offers a free meal to vets on Veterans Day. Such a simple idea, but few companies do it so well.  In one day they’ve made thousand of friends around the country, earned limitless goodwill — and sold out every seat in every restaurant around the country. This is marketing — and saying thank you […]

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Newsletter #812: The “Celebrate the Holidays” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] ‘Tis the season for great food, good times with friends and family, and lots of great marketing ideas. Here’s how […]

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Are you suddenly getting emails from the companies you never hear from?

If you haven’t emailed me all year, don’t email me now. Lots of marketers give into the temptation to bomb their email list at the end of the year to crank up sales. Stupid. They’re like the creepy relative who only shows up at the holidays looking for cash. My inbox is flooded with emails […]

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