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Tag Archives: honesty in marketing

A simple test of marketing authenticity

I did this piece for Bazaarvoice (disclosure: I’m a Bazaarvoice advisor) as a part of their series on “Collected perspectives on authenticity.” It asks marketers to think about authenticity with one question, “Would it look good in a press release?” If so, it’s not authentic. Why? Because real people don’t talk like marketers. So instead […]

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