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Tag Archives: honesty

Newsletter #1053: The “When Times Get Tough” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Did you know it took Rocket Chemical Company 39 failed formulas to come up with the WD-40 formula? They owned their […]

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Newsletter #1025: The “Lessons from Ice Cream” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Think you don’t have a lot in common with an ice cream company? Maybe. But if you have tight margins, lots […]

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Be remarkably honest

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. A great way to stand out from the crowd and get people talking? Just be honest. Remarkably, brutally honest. Like this flyer for The Electric Garden Theatre night club in Ireland (which […]

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When your reputation is collapsing

I mentioned that I had a great experience using Uber to get around DC. Within days, people started sending me negative articles about what an awful company they are. True or not doesn’t matter here: A company that earns bad word of mouth (especially one that provides a great service) is in trouble.  It takes […]

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Newsletter #894: The “It’s Easier Than You Think” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great marketing doesn’t have to be hard. The best ideas are simple, practical things you can do without big teams or […]

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This is important, please read: You can’t pay me to do that

Mitch Joel’s post about social media ethics is so important that I’m reposting the whole thing. Read the original here. I wish more people were standing up against this sort of low-level sleaze. You Can’t Pay Me To Do That At what price integrity? There was book on the future of advertising (or media… or […]

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Newsletter #890: The “Honest, Transparent, and Straightforward” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Companies with loyal fans and incredible word of mouth get there by being trustworthy — and they build on it every […]

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A short course in trustworthiness from Guy Kawasaki

Great advice from Guy Kawasaki’s excellently useful new book, What the Plus!, about how to be great on Google+ (get it here). The book is about Google+, but the advice applies to any online community. You need to project trustworthiness. Here are the best ways for doing so: Show up. You get points on Google+, […]

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Newsletter #882: The “Keep It Transparent” Issue

Openness, honesty, and transparency can change your business (and how the world thinks about your business). Get started by seeing how these smart marketers are doing it: 1. When comparing with competitors 2. When you mess things up 3. When you want to change behavior 4. Check it out: The March Madness Map 1. When […]

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