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Tag Archives: Hostess

Do you miss Circuit City? How about Hostess?

The true test of a great brand: Would anyone care (or notice) if it was gone? If your company vanished tomorrow, would any customer miss you? If you’re not making that sort of meaning, you need to up your game, add more value, or find a better horse to ride. P.S. A great test: Would […]

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Noooooo! Twinkies and Ho Hos are dying…

News Alert from The Wall Street Journal: Hostess, the maker of iconic treats like Twinkies, is shuttering its plants and liquidating its 82-year-old business. A victim of changing consumer tastes, high commodity costs and strained labor relations, Hostess ultimately was brought to its knees by a national strike orchestrated by its second-largest union. My prediction: People will […]

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