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Tag Archives: how to build a community

The two questions people ask before joining a community

Here’s a guest post Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. These are the two universal (and often unconscious) questions people ask when deciding whether to join a community. […]

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