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Tag Archives: H&R Block

3-Minute WOM Lesson: 3 tips to defuse a word of mouth crisis

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Bad things happen to good companies. Sometimes it’s your fault, sometimes it’s bad luck. But it’s how you respond that matters. A few tips: 1. Never underestimate the power of a sincere […]

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If you want them to share it, don’t take yourself too seriously

I love these funny eCards from H&R Block. Simple, easy to share, and a lot of fun. And unlike tax advice, people actually share and forward them — but they’re still clearly from H&R Block and are a great reminder of the tax deadline. My advice: Be happy, but be somewhat relevant.

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H&R Block’s case study: How we’re using social media to focus on the customer experience, presented by Jennifer Love

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco or Seattle to hear brands like Adobe, Symantec, SAP, Mattel, Microsoft, MillerCoors, Boeing, and Intel share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal […]

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What replaces the matchbook?

Matchbooks are word of mouth gold. We grab them in a restaurant, we share them with our friends, we save them for years, and they get passed around. Most important, matchbooks help with one of the biggest rules of word of mouth: Never let someone leave your business without something to share. With the decline […]

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Dell’s video case study: How we’re working to blend community and e-commerce

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you'll hear McDonald's, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You'll learn how to get started, get […]

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General Mills’ video case study: How we reached influential moms online

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you'll hear McDonald's, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You'll learn how to get started, get […]

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Kaiser Permanente’s video case study: Using internal social media tools to improve collaboration

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you’ll hear McDonald’s, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You’ll learn how to get started, get past roadblocks, and make […]

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SAP’s video case study: How to build vibrant, engaging communities

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you’ll hear McDonald’s, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You’ll learn how to get started, get past roadblocks, and make […]

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Cisco’s social media case study: How we increased positive mentions of the brand by engaging in social media

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you’ll hear McDonald’s, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You’ll learn how to get started, get past roadblocks, and make […]

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