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Tag Archives: Hugh MacLeod

Would anybody tell a friend? (Andy Sernovitz & Hugh MacLeod challenge you to ask the big question.)

Would anybody tell a friend? It’s an important question. It’s a question that raises the bar, that makes you better, that changes your company forever. You only have two choices: Be so special that people want to talk about you — or buy advertising. Be interesting — or be invisible. Because being good is different […]

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Josh Bernoff, Brian Solis, Hugh MacLeod, Jean Bliss, Douglas Atkin, and Paul Gillin — Meet six brilliant authors in one day

Sit down and have lunch with the most brilliant authors in the word of mouth world at the Word of Mouth Supergenius conference on July 20 in New York. Have you ever seen a conference with this kind of talent? You’d pay twice as much to see these authors — and we have 24 more […]

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Newsletter #778: The “8 Amazing Word of Mouth Experts — live, July 20!” Special Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Come to the amazing Word of Mouth Supergenius event on July 20 in New York. It’s the “How to […]

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Emissions Testing, Usability Testing, Focus Groups, and Analytics

A Focus Group is a bunch of people chatting about how the feel about something. How they feel has nothing to do with if it works or if they will buy it. But you’ll get some good ideas. Usability Testing tells you if a thing, usually a web site, lets users get a job done, […]

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Your job is to be amazing

A classic from Hugh MacLeod, November 2004: The primary job of an advertiser is not to communicate benefit, but to communicate conviction. Benefit is secondary. Benefit is a product of conviction, not vice versa. Whatever you manufacture, somebody can make it better, faster and cheaper than you. You do not own the molecules. They are […]

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