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Tag Archives: Ikea

Newsletter #1004: The “Stuff You’re Not Using” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] There’s a lot going on behind the scenes before you flick on the open sign and after your customers leave. With […]

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Newsletter #1000: The “Greatest Hits of All Damn Time” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] This is the 1,000th issue of the Damn, I Wish I’d Thought of That! newsletter. (Well, not quite — in the […]

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How to turn a problem into a benefit

When they started mass producing yogurt, it was difficult to blend the flavor with the plain yogurt. So they just squirted in the flavor first. Then some marketing genius declared “Fruit on the Bottom!” was a better kind of yogurt. The problem became the main selling feature. Another example: It’s hard to store and deliver furniture […]

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7 things you’re already doing that could be more remarkable

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Creating remarkable experiences is one of the best (and most important) parts of a word of mouth marketer’s job. But instead of inventing new ways to reach customers, start by reviewing all […]

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The ingredients of a buzzworthy company

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Building a buzzworthy company is a word of mouth marketer’s ultimate goal. When you bake it into your brand and get everyone in the company thinking about how to get people talking, […]

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Newsletter #931: The “Get There First” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Reaching your customers before everyone else isn’t about selling Christmas decor in September — it’s about showing them you’re thinking ahead, […]

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Feeling strongly

Some of the best times that I’ve had with my kids were building IKEA stuff. Some of the best college times and girlfriend times too. (Some of the worst times were shopping there.) But either way, I have a strong emotional attachment to IKEA. (Couldn’t care less about most other stores.) Are you giving your […]

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Newsletter #897: The “Ideas from IKEA” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] IKEA is the world’s largest furniture retailer, but somehow this behemoth also manages to be one of most personable and fun […]

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Newsletter #886: The “Things We Didn’t Expect” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Surprising, unique, and unexpected things get us talking. Great marketers are always on the lookout to use these opportunities to create […]

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