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Tag Archives: influencers

Devon Eyer on how Johnson & Johnson builds relationships with influencers

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This post features tips and advice from Devon Eyer’s presentation at our Brands-Only Summit. As Johnson & Johnson’s Director of Corporate Communications, Devon has been a member of SocialMedia.org […]

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3 word of mouth tips for local businesses

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Local businesses have a great opportunity to tap into community pride and earn passionate word of mouth from people around town. The businesses that get this right become the icons of a […]

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Give it away — to the people who matter

There’s a rack of free magazines at Reagan Airport in DC, specifically near the NYC-DC shuttle gates. Why? Because some of the most influential people on earth spend hours there. Congresspeople, CEOs visiting Congresspeople, and other mega-important people with big business at the Capitol.  And they’re stuck and bored. So magazine publishers put out stacks […]

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Newsletter #1001: The “Real People” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Real people: They work for you, they buy stuff from you, and they spread the word about you. And yet, most […]

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3 word of mouth tips for local businesses

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Local businesses have a great opportunity to tap into community pride and earn passionate word of mouth from people around town. The businesses that get this right become the icons of a […]

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Leah Chamberlin, I’ll give you $100 if you are a real person

If you’re hiring a company to write blog posts for you and have them published as guest posts on blogs, you’re probably getting ripped off. (There are legit content marketing services out there, but many are scams.) Check out the email below. It’s the standard formula that the fake-blog-post industry uses. Fake name, no company, […]

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How to get blogged about

Send an email to bloggers like me and they’ll write about you sometimes. It worked for Bill in yesterday’s post. You don’t need a fancy campaign or a PR firm to get blogged about. Just give them a tip on a good story. In fact, the more polished, fancy, and produced your blogger outreach campaign is, […]

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Free audiobook excerpt: How to find your word of mouth talkers

This post is part of our special holiday giveaway series. When you buy the audio edition of Word of Mouth Marketing: How Smart Companies Get People Talking, we’ll send you a signed paperback edition for free. Learn more about it at the bottom of this post. All word of mouth begins with a talker — […]

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Newsletter #916: The “Go Local” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] “Going local” isn’t just for food producers and eco-friendly stuff. It also works for word of mouth marketing. You can show […]

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