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Tag Archives: instructions

Newsletter #1013: The “Signs” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can do a lot with a sign to make it more remarkable. Here’s how three companies used them to help […]

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Just tell me how it works

It seems like I spent half my workday fiddling with chair adjustment levers. Most chairs are like a helicopter control panel. Someone smart at HON finally put the instructions where they should be — on the lever. Some designer there was probably offended that the print messed up her great design aesthetic. But customers are […]

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Newsletter #869: The “Support Their Obsessions” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you find fans and communities that have true, dedicated passion, it’s your job to support them and keep them going. […]

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The power of a great demo

You can talk all day long. Or you can just show people how great your product is. Look at this demo of a kayak lifting system by Paul from Rack Outfitters. Now I want one, and I don’t even have a kayak. Your homework: Grab a camera right now and film a co-worker demonstrating your […]

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Don’t make people come to the training — bring the training to them

Put a demo video on every section of your website. Check out these mini-lessons on the Central Desktop website. Every time we get to a feature we haven’t used before, there is a little video to show us what it does. The video is the first thing you see on your first visit. We can […]

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Make the instructions better

Take two decent, similar products from two decent companies. Give one a set of instructions that are well-written, clear, and easy to follow. Guaranteed — all the word of mouth goes to the company with the better instructions. “Buy from Staples. Their stuff is so much easier to assemble.” Making customers happy is always good, […]

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