J. Crew is selling a $335 shirt. Silly? Of course. But it’s fantastic word of mouth marketing. Even if they never sell one, it’s something to talk about. People will be forwarding links, telling their friends, posting it to Facebook, and writing posts like this one. Have you given your shoppers something worth talking about?
November 16, 2008
Sometimes word of mouth just happens — and happens big — when you’re least expecting it. Are you ready to respond? Example: Michelle Obama was on Letterman, and she mentioned that her outfit was from J. Crew. A priceless PR moment for them. They had this page up almost instantly: And Google ads were up […]
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