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Tag Archives: jargon

When answering questions on Facebook…

Watch out for the trap of sounding like a corporate spokesperson. “We appreciate your feedback” is not how normal people talk to each other. You sound like a cold, uncaring robot. Use the exact same tone as if you were talking to someone face to face. “Hi Susan. Thanks for the question. I’ll look into […]

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Newsletter #856: The “Get Rid of It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most businesses are obsessed with adding something — more products, more features, and more complications. But some smart marketers are showing […]

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Newsletter #808: The “Be Convenient” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you can save the world time and prevent headaches, you’ll be thanked with love and loyalty. A peek at […]

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