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Tag Archives: JetBlue

An extraordinary story

It’s a familiar story: I had to change some airplane tickets to get to a funeral. There’s a surprise twist: JetBlue did it with no hesitation, in 10 minutes — with no fees at all. There’s a clear lesson: We all know what is the right thing to do, for our customers and our business. […]

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Why aren’t you asking for feedback, every time?

With all of the online communication tools you have, why aren’t you asking for feedback from every customer, every time? A simple email will do. What customers think about each transaction is vital — it decides whether you’ll ever see them again. You should care, and you should show customers that you care. Not everyone […]

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Newsletter #896: The “Ideas from Airlines” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sure, we’ve all been frustrated by airlines. There are certainly plenty of cracks, flaws, and opportunities for improvement in the industry. […]

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Starting conversations by doing something different

One day JetBlue announced that they were auctioning off hundreds of seats on eBay, including some to mystery destinations. I found out when I got calls from reporters asking what the word of mouth angle was. Here it is: Be Interesting or Be Invisible. Do something — anything — to get people talking. A stunt, […]

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This is how it’s done — learning to listen

Enjoy these classic tales of great listening from smart entrepreneurs featured in Inc. Magazine. Read all 30 stories in this great article from April 2009. Whistle blow while you work “Always communicate without fear of retribution.” That was one of the tenets on which Patrick Kelly and his partners founded Physician Sales and Service in […]

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Newsletter #766: The “Lessons from JetBlue” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In one of the most troubled industries digging its way out of a global recession, JetBlue remains one […]

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Newsletter #744: The “One Man’s Trash” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} One man's trash is the smart marketer's treasure. With a little creativity, you can find opportunities to turn […]

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