How do you like your pickle sliced? Jimmy John’s asks. That’s the kind of caring attention to detail that makes customers fall in love.
February 12, 2012
Someone in the office ordered a sandwich, and the driver forgot the chips. So he drove back to the restaurant to fetch them and brought them to us. Most places would have apologized (maybe), or issued a refund or discount. Jimmy John’s probably lost a few bucks in labor costs. But the extra effort got […]
October 29, 2010
This shirt on a Jimmy John’s delivery guy says it all. They make sandwiches. Really good sandwiches. Specifically, really good cold sandwiches. You know what they do. That’s what a brand is all about. A brand is one idea that creates a clear vision of what you do in the customer’s mind. Just one. There is […]
May 17, 2009
Every person who walks out of your door should have something in hand to show the next person they see. Example: I ate at lunch Jimmy John's and I have a magnet and a menu. I also had breakfast at Au Bon Pain – and left with nothing but a napkin. Everyone who dropped by […]
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