As part of the New Zealand Marketing Association’s Word of Mouth Marketing Experiment, Joseph Jaffe and I participated in a live teleconference with 70 of New Zealand’s business leaders. This press release offers some more details about the event and about The Experiment: The Experiment has been launched in New Zealand and will be replicated by […]
Tag Archives: Joseph Jaffe
New Zealand Marketing Association launches a WOM experiment
March 5, 2009
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