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Tag Archives: kids

Newsletter #1050: The “Kids in Restaurants” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] There’s been plenty of negative stories in the news lately about clashes between frustrated parents, frustrated customers, and frustrated restaurant owners […]

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Newsletter #1008: The “Lessons from a Parking Lot” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Offering remote airport parking is pretty much the same for everyone, right? Well, at Austin’s FastPark & Relax, they’re doing things […]

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Turn visiting your business into a special occasion

You can advertise all day long hoping to push people into your business. You can nag, and annoy, and scream. It’s expensive, and it doesn’t work very well. Or you can give people reasons to want to come into your business. You can get them to ask for it and actually make a special trip […]

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The thing that brings them back is not what you think it is

You can have the greatest product in the world. You can plan the most amazing communication strategy. You can deliver perfect customer service. But it might not matter. The thing that brings customers back, again and again, may be what you expect least. Maybe it’s the sticker machine with princess stickers for the little girl […]

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Make visiting your business a special occasion

You can advertise all day long hoping to push people into your business. You can nag, and annoy, and scream. It’s expensive, and it doesn’t work very well. Or you can give people reasons to want to come into your business. You can get them to ask for it and actually make a special trip […]

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Get the kids, get the parents

I love this simple tactic to welcome kids in the Central Market grocery store: Kids feel special Kids learn about eating right Kids are fed, so they’re better behaved It’s not free, so kids learn the value of money

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Who is in charge of being nice to little kids?

What do you do if a little kid writes a nice letter to your company? Smile at it and pass it around the office? Ignore it? Do something fantastic — and turn their whole family into fans for life. And if you’re lucky, it’ll go viral, like this amazing example from Sainsbury’s. Craig Carter at […]

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You’re going to pick the place with the special extra thing

This hotel restaurant has a kid’s play area. It’s nothing special. Unless you’re a parent on vacation who wants to eat a meal in peace. Sometimes your big competitive advantage is what brings you a new customer. Sometimes it’s the extra little thing you add. Success is picking the right ones, and not getting distracted […]

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Stickers: The easy way to get a crowd talking about you

We were at a street fair in Chicago and everyone was walking around with these stickers — for a “corn maze”.  Of course, the kids were demanding to go, so we went. It was a maze, made of corn. Woo. When we finished, they gave us the stickers. The kids covered themselves head to toe. […]

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