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Tag Archives: lead generation

Did you lose the sale because the form was too complicated?

How often has this happened to you? I was interested in buying something (in this case, a gym membership). I went to the website to find out what it costs. I had to fill out a long form, with irrelevant questions (like my street address). And I was using my phone, so it was a […]

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Hitachi Data Systems’ case study: 5 shortcuts for generating leads

Join us at SocialMedia.org‘s BlogWell: How Big Brands Use Social Media conference on July 18 in Chicago for 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna. Our BlogWell series is an amazing opportunity for social media leaders at big brands to get practical, how-to advice […]

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Free help = more customers

How do you get new business in a world where everyone pretty much sells the same stuff online? Win with better service. Here’s a great example: CabinetParts.com knows that finding matching hinges is a pain. So they let you email them a picture of your old hinges, and they’ll tell you what you need, for free. […]

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You lost the sale because you got greedy

I was interested in these awnings for my patio. I wanted to find out where to get them and what they cost. But I couldn’t, because they wouldn’t answer either question until I coughed up all my personal contact info. Bye bye! When you force people to give you information when they don’t want to, […]

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Social media metrics:You’re missing the big ROI number

“… not one of the marketers we surveyed listed the amount of content forwarded by users as their most important metric,” according to Forrester’s “Three Steps to Measuring Social Media Marketing” research. But that’s the one that matters. When someone forwards your content, you get your message in front of a new prospect. We call […]

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