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Tag Archives: leadership

The best possible org chart

We’re big fans if the Inverted Org Chart. Most companies show the CEO standing on top of management, who stand on the backs of the staff. Wrong message. The purpose of a company is NOT to support the executives. Our org chart looks like this: We all support our customers.  All staff supports the front-line […]

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A good management philosophy from the Marine Corps

4 UNIVERSAL TENETS OF MARINE CORPS PROBLEM SOLVING (From this great article in Fast Company by E.B. Boyd, with great photography too.) 1. EMBRACE THE 70% SOLUTION If there’s 70% confidence, Marines make those choices…now. “Between a good decision now and a great decision later, you choose the good decision now,” says Capt. Jake Owens. […]

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4 key groups to train on word of mouth ethics

This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. Nobody is going to put their reputation on the line to recommend you if they have any questions about your trustworthiness. It takes a long, long time to build this level of trust — […]

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Steve Farber on The Radical Leap Re-Energized

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Steve Farber, president of Extreme Leadership, is one of our amazing authors. He’s […]

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How to start a movement in less than three minutes

Watch this amazing TED Talk from Derek Sivers. It’s not about social media, it’s not about your marketing strategy. It’s about inspiring people to follow. Best line: “The first follower turns a lone nut into a leader.”

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Go clean the toilet if you really want to understand the business

Bob Johansen from the Institute for the Future talks about how business executives need deep, personal experience with products to truly understand how to make them better. Example: The top management of a cleaning products company was expecting a fancy pre-conference dinner. Instead, they ended up at a cheap hotel and were told to clean […]

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There’s No Need to Bat .900

Here's some really great advice for all entrepreneurs, from Adam Bryant's interview with eBay CEO John Donahoe: I didn’t know it at the time, but I was suffering from a real fear of failure. Kent said, “You know, John, your challenge is you’re trying to bat .900.” And he said: “When you were in college, […]

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