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Tag Archives: leads

One tiny detail that delivered a $1000+ sale

Our designer placed a big printing order with because he had the paper samples handy and could get exactly what we needed. Why? Because they sent the samples in a proper file folder — so they got saved. Competitors’ samples were a bunch of loose pages that got dumped. What little detail can turn […]

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You lost the sale because you got greedy

I was interested in these awnings for my patio. I wanted to find out where to get them and what they cost. But I couldn’t, because they wouldn’t answer either question until I coughed up all my personal contact info. Bye bye! When you force people to give you information when they don’t want to, […]

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Eeew. You made your move too soon.

I saw a really cool recruiting management tool, and I wanted to check it out for our company. I clicked on the link and looked for detailed product information. Instead of showing me how great they are, the vendor demanded my name, company, title, email, and phone.  Bye bye. Imagine if you walked into a […]

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Keep a lot of leads happy for a really long time

I got a call from the new manager of a store where I bought gym equipment a few months ago. “Hi, this is Shawn, the new manager at 2nd Wind. Just wanted to see how your workouts are going and how I can help.  We do a free personal training class every Wednesday at 7:00 […]

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3 ways a small business can use Twitter

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] In just a few minutes a day and without adding more staff, a small business can use Twitter as an excellent starting point toward fantastic social media. Once you’re going, you […]

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