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Tag Archives: legalese

7 things you’re already doing that could be more remarkable

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Creating remarkable experiences is one of the best (and most important) parts of a word of mouth marketer’s job. But instead of inventing new ways to reach customers, start by reviewing all […]

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A picture is worth 100 pages of legalese

Here’s a classic: In the legal battles over eBook price fixing, Bob Kohn got frustrated that no one was clear on the issues. And a judge ruled that his 100-page filing was excessive. So he created a 5-page comic and submitted it as a legal filing. Lesson: Failure to get a point across is always […]

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Am I incompetent?

I hope not, but I did let over-cautious lawyers persuade me to add this horrible disclaimer to my ebooks. Seems a bit much — I don’t think I’m likely to be sued for bad advice in a marketing book. It’s been removed now — but there’s a lesson to be learned: Filter every single bit of […]

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Newsletter #836: The “Get Them Laughing” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Regardless of your product or your industry, you can use a little humor and personality to earn loyal fans. For […]

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This blog post does not contain strawberries or tomatoes

What happens when you let the legal department run the marketing department:

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Newsletter #754: The “Make Life Easier” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.} Making a purchase decision — sometimes even for small items — can be stressful enough. Here are three […]

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