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Tag Archives: LEGO

Newsletter #983: The “It’s Not an Ad” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] People don’t share advertising with their friends — but they will share something fun, exciting, and surprising. Are you doing that […]

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When a catalog becomes a magazine

A catalog is junk mail — a stack of ads that go right in the trash. A well-written, interesting catalog is an entirely different story. It becomes a magazine.  A magazine is something that people anticipate, enjoy, re-read, and buy from.  Legendary catalogs that people covet included J. Peterman, Miles Kimball, and the Nieman Marcus […]

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How to work with influential talkers

Influencers are powerful talkers that can spread amazing word of mouth for you. Their recommendations are often more effective at bringing in new customers than any sales pitch or ad campaign you could ever create. Influencers are people we trust. Sometimes they’re bloggers, sometimes they’re journalists – but more often they’re teachers, plumbers, and PTA […]

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Almost awesome customer service

LEGO does a great job of making it easy to find replacement parts for your sets. (They even have age-appropriate forms to provide more help to kids.)  The response to filling out the form: Thank you for emailing LEGO Consumer Services. We were disappointed to hear that your new LEGO set contained a faulty part. […]

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How LEGO is connecting their amazing network of fans — live with Ant’s Eye View’s Jake McKee

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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Remarkable name tags start conversations

Every trade show is awkward at the beginning. Most people aren’t comfortable talking with strangers. A truly awesome name tag breaks the ice by helping with the small talk. These examples from LEGO’s BrickWorld event do something else important: They recognize returning participants and make them feel extra special. They are rewarded for their loyalty […]

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Newsletter #740: The “Lessons From LEGO” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} In its more than 50 years of history, LEGO has established itself as a maker of some of the most […]

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Lego: The greatest business cards ever

Lego employees get these astonishingly cool business cards: Lego people that look just like them.  Alexander Kjerulf blogged about it, and I've never had more people forward a post to me.  Andrew Bronson said it best: Product sample, word of mouth, and networking all in one. They should let fans buy them, like Sharpie does.

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