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Tag Archives: Lexus

Newsletter #986: The “Experts” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As entrepreneurs, marketers, and creative people, it’s natural for us to feel like we’re the experts on talking to our customers […]

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How premium brands like Lexus, AmEx, and Apple are making profits by making love

Here’s a guest post Drew Neisser, CEO of Renegade, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. These days, it’s simply not enough to manufacture a good product. Those are the table stakes. If you make an inferior product, no amount of marketing […]

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