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Tag Archives: Likeable Media

How Cumberland Farms used word of mouth to go from zero to 100,000 Facebook fans in just 6 months

Here’s a guest post Dave Kerpen wrote for our WordofMouth.org project. This post has been adapted from Dave’s book, Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver. If you like this post, check out WordofMouth.org for more great word of mouth marketing tips like this every day. New England convenience store chain Cumberland […]

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