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Tag Archives: LinkedIn

Free Underpants!

Fruit of the Loom gave away 5,000 pairs of new briefs to people on LinkedIn who got a new job in a fun campaign called Fresh Gigs. This is a stellar word of mouth promotion. Why? 1. It’s worth talking about. You’re going to share this story, if you get the briefs or if you […]

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Give people a reason to celebrate

Suzy Kedzierski wrote in about how LinkedIn is getting great word of mouth — by giving people a reason to celebrate and share. Suzy got an award for “Top 1% Most Viewed Profiles” — and, of course, she talked about it, blogged about it, and shared it. (Even if Top 1% = 2 million people). […]

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Chevron’s case study: How we’re using using LinkedIn to target decision makers

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]

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Newsletter #833: The “Use the Stuff You Already Have” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Smart, scrappy marketers aren’t looking for bigger budgets — they’re looking for the great stuff they already have that can […]

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Why?

I want to invite you to my company LinkedIn group. We need a Facebook page. Time for us to get on Twitter. Why? You better have a damn good answer to “why?” or you’re wasting your time. Even if you do it, you’ll do it wrong. (This isn’t a comment on social media’s effectiveness. I’m […]

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CME Group’s video case study: “Marketplace 4.0 at CME Group”

Come to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program. You’ll learn how to get […]

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Your personal home page is your social media profile

I replaced my personal home page at andysernovitz.com with links to my profiles on Twitter, Facebook, and LinkedIn, along with my blog and business website.  Those pages say more about me than anything I could write on an "about me" page. The site looks great, and I did it in about 10 minutes with a […]

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