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Tag Archives: list cleaning

You WANT people to unsubscribe from your email lists

You know that email newsletter that shows up in your inbox that you never open. That you’ve gotten for years, and always intend to read it. So you don’t unsubscribe. For a marketer, these non-readers are purgatory. They make you think you’ve got a healthy list. But they are never, ever going to open, read, […]

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A quick way to increase email response rates

Have you cleaned your email list? If you’re not regularly cleaning bad email addresses out of your email list, you’re really hurting your email effectiveness: Large numbers of bouncing emails trigger spam filters at ISPs. Much less of your good email gets through. Your data is way off. Your open and click rates are skewed […]

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