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Tag Archives: logos

Newsletter #840: The “How to Create a Useful Logo” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A great logo is worth all the hard work it takes to make one. But before you get too attached […]

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Let your fans EARN the right to wear your logo

One of the greatest endorsements of your business is a fan who wears your logo on their clothes. It’s more that just exposure, it’s exposure with the implied personal endorsement of the wearer. That’s why I love this promo from Freebirds World Burritos. Fans get clothes in exchange for eating often. “Dammit, Mom — Yes, […]

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When does your brand become immortal?

When customers will pay cash to wear your logo.

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Q: How do you get someone to stick your logo on the wall?

A: Make it useful Pretty much every automated door has a sticker like this one — with the Stanley brand name right up top. Day after day, that logo sinks in — especially when you’re shopping for tools. Buying intrusive advertising is wrong. I don’t want your ads on all my stuff. But if you’re […]

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