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Tag Archives: love

How to get everyone to see your fans’ love

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Got big fans? Make a big deal out of it. Amplifying your customer love helps them feel great, helps your employees feel great, and shows everyone else why you’re great. Here are […]

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3-Minute WOM Lesson: 3 people you should be earning love from

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Love is the most powerful force in marketing. It’s what drives loyalty, excitement, and — ultimately — conversations. You have to work to earn it every day. Three people to focus on: […]

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Once upon a time, there was a remarkable person who was known to lead with love.

Quoted from Lead with LUV by Ken Blanchard: Once upon a time, there was a remarkable person who was known to lead with love. Her company succeeded where almost all the other companies struggled with problems – from losing money to dealing with disgruntled customers to struggling with unhappy employees. However, she and her team […]

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I’m going to teach you how to make love.

You want to spread your ideas to the ends of the earth — but, unfortunately, good ideas don’t always get the recognition they deserve. If you want people talking about you, you need to make them fall in love — with you and your idea. LOVE makes people talk. No one talks more than a […]

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Why paying for love doesn’t work

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Paul McCartney was right: Money can’t buy you love. It just doesn’t work — at least not anymore in an era where we’re getting better at ignoring the marketers obsessed with interrupting us. […]

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Would you trade your car for a pair of skis?

Bluehouse Ski Company is a passionate little company that knows how to keep their fans engaged. 1. Have a contest: Bluehouse has a never-ending contest for customers to create their own ski designs.  They keep it very simple: Go to the site, download the templates, upload your design.  Everyone else gets to vote.  Result: Lots […]

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