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Tag Archives: Lowe’s

Why did someone put this on the fridge?

Here’s how you get really great at word of mouth marketing: Pay attention to those moments when someone is making a recommendation. Look for ways it could have been more effective. Example: Someone in my office put this Lowe’s coupon on the fridge. I immediately started asking myself about the motivation and process of that […]

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Marketing to kids. The right way.

I hate, hate, hate companies that market to my kids. I’m the guy who removes logos from stuff I buy so our family doesn’t turn into a walking billboard. But there is something you can do to reach my kids and make me happy: Teach them something. Teach them something that can be a family activity. […]

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