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Tag Archives: loyal customers

Newsletter #1030: The “Lessons from Blue Bottle Coffee” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Blue Bottle Coffee isn’t your average coffee shop. They take pride in being coffee snobs who take extreme measures to make […]

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Older customers are better than newer customers

Everyone knows you make more money selling more to existing customers than you do from new customers.  But most promotions are focused on special deals for new customers. That’s expensive — and it often pisses off loyal customers who feel screwed. When’s the last time you improved things for existing customers? Here’s a fantastic example […]

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When the credit card bill is too thick to fold …

… it should come in a velvet box. Or at least, it should trigger an alert to your team that someone is doing a lot of business with you and would appreciate a little love.  Are you paying attention to the subtle signals? Or just the same old data?

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Does being nice increase customer retention?

When’s the last time one of the services that auto-bills you bothered to send you a reminder before they sent the bill? Be nice to your loyal customers before you reach back into their pocket. Customers liking you is the first step in getting them to stick around, and that starts with being polite. You […]

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Are you insulting your most loyal customers?

We have been using a hosted email server for years now. The company treats us well and gives us great service. We love them, and we’re loyal. But then we found out that new customers are getting a new version of the product. Much more storage, better features, and lower cost. And it’s been happening […]

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